iPhone 5s: A path to a failure


http://www.scmp.com/news/china-insider/article/1308223/chinese-netizens-feel-cheated-iphone-5c-still-expensive
Yesterday, Tim Cook, the CEO of what was once a beloved tech giant, announced that the iPhone 5s and 5c will soon be available to customers. However, many are left feeling disappointed, as there are no significant upgrades to the camera. Even the cheaper iPhone 5c and the older 4S seem overpriced compared to competitors like Sony.

As one user on Weibo expressed, “I feel cheated! The ‘c’ in iPhone 5c is supposed to mean ‘cheap,’ but now that they’ve announced the price, it’s clear that it isn’t much cheaper at all!”

If Apple wants to maintain its leadership in the smartphone market, several factors should have been considered:

The smartphone market is maturing in the Western world, with many people already owning a second smartphone as a backup.
New buyers are increasingly leaning toward more affordable options.
The so-called mid-tier iPhone 5c is priced over $500 without a contract, which is still quite high.
There was no announcement of a partnership with Chinese mobile carriers, which could have boosted sales.
The iPhone 5 has been quietly discontinued, leaving the iPhone 4s available, which raises concerns about Apple’s commitment to its customers.
Overall, this announcement feels like a missed opportunity for Apple. It’s no surprise that the stock market reacted negatively. Some might argue that Tim Cook is struggling to fill the shoes of Steve Jobs, and this could be impacting the company’s direction.

Many believe it’s time for a change in leadership.

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